The use of structured tecniques in motivation research
Year of publication: |
1957
|
---|---|
Authors: | Westfall, Ralph L. ; Boyd jr., Harper W. ; Campbell, Donald T. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 22.1957, 2, p. 134-139
|
Subject: | Marktpsychologie |
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