The use of visual warnings in social marketing: The case of tobacco
| Year of publication: |
2011
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|---|---|
| Authors: | Gallopel-Morvan, Karine ; Gabriel, Patrick ; Le Gall-Ely, Marine ; Rieunier, Sophie ; Urien, Bertrand |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 64.2011, 1, p. 7-12
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