The use of visualization in the communication of business strategies : an experimental evaluation
Year of publication: |
2015
|
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Authors: | Kernbach, Sebastian ; Eppler, Martin J. ; Bresciani, Sabrina |
Published in: |
International journal of business communication : IJBC : a publication of the Association for Business Communication. - Thousand Oaks, CA : SAGE Publications, ISSN 1552-4582, ZDB-ID 2735593-7. - Vol. 52.2015, 2, p. 164-187
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Subject: | strategy visualization | strategy communication | visual metaphor | temporal diagram | bulleted list | Visualisierung | Visualization | Kommunikation | Communication | Strategisches Management | Strategic management | Experiment | Öffentlichkeitsarbeit | Public relations |
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