The use of web analytics for digital marketing performance measurement
Year of publication: |
2015
|
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Authors: | Järvinen, Joel ; Karjaluoto, Heikki |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 50.2015, p. 117-127
|
Subject: | Case study | Digital marketing | Industrial business | Performance measurement | Web analytics | Online-Marketing | Internet marketing | Performance-Messung | Webanalyse | Social Web | Social web |
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