The usefulness of big data in creating innovations : the example of Google Trends
Joanna Hernik
| Year of publication: |
2022
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|---|---|
| Authors: | Hernik, Joanna |
| Published in: |
Managerial economics. - Kraków : AGH University of Science and Technology Press, ISSN 2353-3617, ZDB-ID 2786996-9. - Vol. 23.2022, 2, p. 131-151
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| Subject: | better decisions | identifying needs | keyword analysis | product innovation | sources of ideas | Innovation | Big Data | Big data | Produktentwicklung | New product development | Suchmaschine | Search engine | Innovationsmanagement | Innovation management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.7494/manage.2022.23.2.131 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014249291