The usefulness of online reviews in financial services
Year of publication: |
2016
|
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Authors: | Guillory, Monica D. ; Lohtia, Ritu ; Donthu, Naveen |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 7.2016, 1, p. 66-90
|
Subject: | online reviews | expert reviews | consumer reviews | valence | internet experience | finanical services | social media | consumer generated content | USA | Social Web | Social web | Internet | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Finanzdienstleistung | Financial services | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce |
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