The utility of a single-item self-perception fandom measure for sport consumer segmentation and predicting behavior
Year of publication: |
2022
|
---|---|
Authors: | Kunkel, Thilo ; Karg, Adam ; McDonald, Heath |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 31.2022, 2, p. 141-156
|
Subject: | Marketing | consumer behavior | segmentation |
-
Ungemach, Christoph, (2018)
-
Consumer segmentation and preference for indigenous chicken products
Bannor, Richard Kwasi, (2022)
-
Gallagher, Damian, (2016)
- More ...
-
Built to last : relationship quality management for season ticket holders
Lee, Mi Ae, (2020)
-
New brands : contextual differences and development of brand associations over time
Daniels, Jason, (2019)
-
The immediate impact of coach succession events on season ticket holder attitudes
Karg, Adam, (2015)
- More ...