The valuation of a firm advertising optimally
Year of publication: |
1998
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Other Persons: | Epstein, D. (contributor) |
Published in: |
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association. - Amsterdam [u.a.] : Elsevier, ISSN 1062-9769, ZDB-ID 1114217-0. - Vol. 38.1998, 2, p. 149-166
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Subject: | Unternehmensbewertung | Firm valuation | Gewinnprognose | Earnings announcement | Werbung | Advertising | Optionspreistheorie | Option pricing theory | Theorie | Theory |
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