The Valuation of Digital Intangibles : Technology, Marketing and Internet

by Roberto Moro Visconti.

Chapter 1: Introduction -- Part 1: A General Valuation Approach -- Chapter 2: The valuation of intangible assets: an introduction -- Chapter 3: Digital scalability and Growth Options -- Part II - Technology -- Chapter 4: The valuation of know-how -- Chapter 5: Patent valuation -- Chapter 6: The valuation of technological startups -- Chapter 7: The valuation of software and database -- Chapter 8: The valuation of Artificial Intelligence -- Part III: Marketing -- Chapter 9: The valuation of trademarks and digital branding -- Chapter 10: The valuation of newspaper headings and publishing titles -- Part IV: Internet -- Chapter 11: Domain name valuation -- Chapter 12: The valuation of mobile apps -- Chapter 13: Big data valuation -- Chapter 14: Internet of Things -- Chapter 15: Internet companies and social networks -- Chapter 16: Blockchain valuation: Internet of Value and Smart Transactions -- Part V: Residual Goodwill, Bundled Intangibles And Bankabilityi -- ISSUES -- Chapter 17: Goodwill valuation -- Chapter 18: Portfolio of intangibles and royalty companies -- Chapter 19. Bankability of the intangible assets: more guarantees with less collateral?.

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Year of publication:	2020 ; 1st ed. 2020.
Authors:	Moro Visconti, Roberto
Publisher:	2020.: Cham : Springer International Publishing 2020.: Cham : Imprint: Palgrave Macmillan
Subject:	Immaterielle Werte \| Intangible assets \| Digitale Güter \| Digital goods \| Electronic Commerce \| E-commerce \| Unternehmensbewertung \| Firm valuation \| Digitalisierung \| Unternehmensgründung

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Extent:	1 Online-Ressource(XXII, 536 p. 86 illus., 64 illus. in color.)
Series:	Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-36918-7 ; 978-3-030-36917-0 ; 978-3-030-36919-4 ; 978-3-030-36920-0
Other identifiers:	10.1007/978-3-030-36918-7 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012399202