The Valuation of Intangible Assets : An Exploration of Patent and Trademark Portfolios

by Philipp Sandner

Klappentext: Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks. He empirically analyzes how technology- and market-based assets drive the company value of stock-market listed companies. He finds that both patents and trademarks substantially contribute to the value of companies.

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Year of publication:	2010
Authors:	Sandner, Philipp
Publisher:	Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden
Subject:	Unternehmensbewertung \| Firm valuation \| Immaterielle Werte \| Intangible assets \| Patent \| Markenrecht \| Trademark law \| Immaterielles Wirtschaftsgut
Description of contents:	Table of Contents [external.dandelon.com] ; Abstract [link.springer.com] ; Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (XX, 220p, digital)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Literaturverz. S. 203 - 220 Foreword; Acknowledgements; Table of Contents; List of Figures; List of Tables; List of Abbreviations; 1 Introduction; 1.1 Motivation; 1.2 Structure of the Dissertation; 2 The European Trademark System; 2.1 The Role of Trademarks for Companies; 2.2 The Structure of the European Trademark System; 2.3 The Process of Trademark Registration; 2.4 Requirements for Registrability; 2.5 Ways to Challenge Trademarks Before and After Registration; 2.6 Insights into the Trademark Register; 3 The Market Value of R&D, Patents, and Trademarks; 3.1 Introduction; 3.2 Trademarks and the Market Value Approach 3.3 Data Sources, Operationalization and Descriptive Statistics3.4 Estimation and Discussion of Results; 3.5 Conclusions; 4 Trademark Filing Strategies and Their Valuation: Creating, Hedging, Modernizing, and Extending Brands; 4.1 Introduction; 4.2 The Connection Between Market Value, Brand Management, and Trademarks; 4.3 Revealing the Structure of Trademark Portfolios; 4.4 The Market Value Approach; 4.5 Dataset, Variables, and Descriptive Statistics; 4.6 Empirical Model and Results; 4.7 Conclusions; 5 The Importance of Technologyand Market-Based Assets in Stock Movement; 5.1 Introduction 5.2 Sources of Comovement and Development of a Theoretical Model5.3 Construction of Dataset; 5.4 Descriptive Statistics; 5.5 Estimation of the Theoretical Model and Results; 5.6 Conclusions; 6 Summary of the Results and Outlook; Appendix: Connecting Companies with Patent and Trademark Applicants; List of References;
ISBN:	978-3-8349-8393-0 ; 1-283-17168-6 ; 978-1-283-17168-7 ; 978-3-8349-1774-4
Other identifiers:	10.1007/978-3-8349-8393-0 [DOI]
Classification:	Investition, Finanzierung ; Unternehmensplanung, Unternehmenskontrolle
Source:	ECONIS - Online Catalogue of the ZBW

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