The Value in Stored-Value - Marketing stored-value cards, such as gift cards, brings in fee income and may help attract some new customers.
Year of publication: |
2003
|
---|---|
Authors: | Giesen, Lauri |
Published in: |
Banking strategies : management insights in financial services. - Chicago, Ill. : BAI, ISSN 1049-1775, ZDB-ID 13442399. - Vol. 79.2003, 4, p. 38-45
|
Saved in:
Saved in favorites
Similar items by person
-
Giesen, Lauri, (2003)
-
Giesen, Lauri, (2003)
-
Giesen, Lauri, (2003)
- More ...