The value of competition: competitive balance as a predictor of attendance in spectator sports
Year of publication: |
2009
|
---|---|
Authors: | Levin, Michael A. |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 11.2009, 1, p. 2-19
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | consumer value | non-major professional sports | competitive balance | attendance |
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