The value of competitive information in forecasting FMCG retail product sales and the variable selection problem
Tao Huang; Robert Fildes; Didier Soopramanien
| Year of publication: |
2014
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|---|---|
| Authors: | Huang, Tao ; Fildes, Robert ; Soopramanien, Didier |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 237.2014, 2 (1.9.), p. 738-748
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| Subject: | Forecasting | Business analytics | OR in marketing | Retailing | Promotions | Competitive information | Einzelhandel | Retail trade | Prognoseverfahren | Forecasting model | Theorie | Theory | Verkaufsförderung | Sales promotion | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010379939