The value of crowdsourcing : can users really compete with professionals in generating new product ideas?
Year of publication: |
2012
|
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Authors: | Poetz, Marion K. ; Schreier, Martin |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 2, p. 245-256
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Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Crowdsourcing | Kinder | Children | Welt | World |
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