The value of front-of-package and point-of-purchase summaries in the cold cereal industry
Albena Ivanova, Jill Kurp (Maher), and Austin Hampe
| Year of publication: |
2020
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|---|---|
| Authors: | Ivanova, Albena ; Kurp, Jill ; Hampe, Austin |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 26.2020, 8, p. 545-563
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| Subject: | cereal | Certifications | consumer health | front-of-package | public policy | Getreidemarkt | Grain market |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2020.1830910 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012312277