The value of historical nostalgia for marketing management
Year of publication: |
2011
|
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Authors: | Marchegiani, Christopher ; Phau, Ian |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 29.2011, 2, p. 108-122
|
Subject: | Werbung | Advertising | Geschichte | History | Werbewirkung | Advertising effects | Kognition | Cognition |
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