The value of incumbency when platforms face heterogeneous customers
Year of publication: |
2020
|
---|---|
Authors: | Biglaiser, Gary ; Crémer, Jacques |
Published in: |
American economic journal : a journal of the American Economic Association. - Nashville, Tenn. : AEA, ISSN 1945-7669, ZDB-ID 2442378-6. - Vol. 12.2020, 4, p. 229-269
|
Subject: | Markteintritt | Market entry | Theorie | Theory | Netzwerkökonomik | Network economics | Beziehungsmarketing | Relationship marketing |
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