Type of publication: | Article |
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Type of publication (narrower categories): | Congress Report |
Language: | English |
Notes: | Puccinelli, Nancy, Grewal, Dhruv, Andrzejewski, Susan A., Markos, Ereni and Noga, Tracy (2012) The Value Of Knowing What Customers Really Want: Employee Ability To Read Affect As An Environmental Cue. In: American Marketing Association/ American Collegiate Retailing Association (AMA/ACRA) First Triennial Research Conference, April 2012, Seattle, Washington, USA. |
Source: | BASE |
Persistent link: https://www.econbiz.de/10011426024