The value of marketing expertise
Year of publication: |
1996
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Authors: | Pasa, Mehmet ; Shugan, Steven M. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 42.1996, 3, p. 370-388
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Saved in:
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