The value of offline channel subsidy in bricks and clicks : an O2O supply chain coordination perspective
Zhisong Chen, Li Fang, Shong-Iee Ivan Su
| Year of publication: |
2021
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|---|---|
| Authors: | Chen, Zhisong ; Li, Fang ; Su, Shong-Iee Ivan |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 21.2021, 2, p. 599-643
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| Subject: | O2O supply chain | Game theoretical model | Offline subsidy | Supply chain coordination | Revenue sharing contract (RSC) | Two-part tariff contract (TTC) | Spieltheorie | Game theory | Lieferkette | Supply chain | Lieferantenmanagement | Supplier relationship management | Vertrag | Contract | Vertriebsweg | Distribution channel |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-019-09386-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012588094