The value of social media for small businesses
Ludwig Christian Schaupp; France Bélanger
| Year of publication: |
2014
|
|---|---|
| Authors: | Schaupp, Ludwig Christian ; Bélanger, France |
| Published in: |
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association. - Sarasota, Fla. : [Verlag nicht ermittelbar], ISSN 0888-7985, ZDB-ID 1176427-2. - Vol. 28.2014, 1, p. 187-207
|
| Subject: | social media | small business | organizational perspective | value | resource-based view | technology-organization-environment | Social Web | Social web | KMU | SME | Ressourcenorientierter Ansatz | Resource-based view | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010420024