The Value of Surprising Findings for Research on Marketing

In the work of Armstrong (Journal of Business Research, 2002), I examined empirical research on the scientific process and related these to marketing science. The findings of some studies were surprising. In this reply, I address surprising findings and other issues raised by commentators.

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Year of publication:	2004-12-06
Authors:	Armstrong, JS
Institutions:	EconWPA
Subject:	marketing \| marketing research

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Extent:	application/pdf
Series:	General Economics and Teaching.
Type of publication:	Book / Working Paper
Notes:	Type of Document - pdf; pages: 3 3 pages
Classification:	A - General Economics and Teaching
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005119404