The value of thinking inside out

Purpose – To explore the value of internal communication in strategic planning. Design/methodology/approach – Personal viewpoint. Findings – Effective internal communications is an important element in the development and implementation of business strategy. Research by the institute for Public Relations has revealed best-in-class practices in employee communications. Originality/value – Personal viewpoint based on research by the Institute of Public Relations.

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Year of publication:	2014
Authors:	Martin, Dick
Published in:	Journal of Business Strategy. - Emerald Group Publishing Limited, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 35.2014, 2, p. 46-48
Publisher:	Emerald Group Publishing Limited
Subject:	Public relations \| Best practices \| Employee communication \| Internal communications \| Organizational communication \| IBM values Jam \| Institute for Public Relations

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/JBS-02-2014-0020 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014846964