The value of third-party assurance seals in online retailing : an empirical investigation
Year of publication: |
2013
|
---|---|
Authors: | Özpolat, Koray ; Gao, Guodong ; Jank, Wolfgang ; Viswanathan, Siva |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 24.2013, 4, p. 1100-1111
|
Subject: | electronic commerce | online certification | online assurance seals | trust seals | information asymmetry | field experiments | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Experiment | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Asymmetrische Information | Asymmetric information |
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