The value of winning : endorsement returns in individual sports
Year of publication: |
September 2017
|
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Authors: | Gerritsen, Dirk F. ; Rheenen, Saskia van |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 3, p. 371-384
|
Subject: | Celebrity endorsement | Athletes | Firm value | Tennis | Golf | Track and field | Sportler | Celebrity-Werbung | Unternehmenswert | Werbewirkung | Advertising effects | Profisport | Professional sports |
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