The value profit chain : treat employees like customers and customers like employees
James L. Heskett; W. Earl Sasser; Leonard A. Schlesinger
| Year of publication: |
2003
|
|---|---|
| Authors: | Heskett, James L. ; Schlesinger, Leonard A. |
| Other Persons: | Sasser, W. Earl (contributor) ; Sasser, William Earl (contributor) |
| Publisher: |
New York [u.a.] : The Free Press |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Arbeitskräfte | Workforce | Betriebliche Wertschöpfung | Value creation | USA | Produktivität | Unternehmen | Arbeitsmotivation | Kundenorientierung |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XXII, 377 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Formerly CIP : £25.00 |
| ISBN: | 1-4767-9998-9 ; 978-0-7432-2569-4 ; 978-1-4767-9998-8 ; 0-7432-2569-4 |
| Classification: | Unternehmensorganisation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001680137