The value relevance of brand equity in the financial services industry : an empirical analysis using quantile regression
David Han-Min Wang; Tiffany Hui-Kuang Yu; Fang-Ru Ye
| Year of publication: |
2012
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|---|---|
| Authors: | Wang, Hanmin ; Yu, Tiffany Hui-Kuang ; Ye, Fang-ru |
| Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 6.2012, 4, p. 459-471
|
| Subject: | Finanzdienstleistung | Financial services | Bank | Markenimage | Brand image | Werbeplanung | Advertising planning | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1007/s11628-012-0156-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009663623