The variation of family business branding across stakeholders : a social identity perspective
Year of publication: |
2023
|
---|---|
Authors: | Zhang, Zhibiao ; Rowan, Peter |
Published in: |
Journal of family business management : JFBM. - Bingley : Emerald, ISSN 2043-6246, ZDB-ID 2606925-8. - Vol. 13.2023, 4, p. 1008-1025
|
Subject: | Family business brand | Harmony | In-group | Out-group | Stakeholder | Familienunternehmen | Family business | Markenführung | Brand management |
-
Jaufenthaler, Philipp, (2023)
-
Why the family business brand matters : brand authenticity and the family firm trust inference
Lude, Maximilian, (2018)
-
Branding the family firm : a review, integrative framework proposal, and research agenda
Binz Astrachan, Claudia, (2018)
- More ...
-
The influence of the firm on family business branding : the mediator role of the family
Zhang, Zhibiao, (2023)
- More ...