The vector hypothesis of consumer behavior
Year of publication: |
1951
|
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Authors: | Bilkey, Warren J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 16.1951, 2, p. 137-151
|
Subject: | Verbrauchstheorie |
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