The viability of a second-mover's market win with higher brand equity
| Year of publication: |
2013
|
|---|---|
| Authors: | Kim, Seongsu |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 21.2013, 3 (1.6.), p. 201-216
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