The vice and virtue of on-the-go consumption : an exploratory segmentation
Year of publication: |
2019
|
---|---|
Authors: | Sands, Sean ; Maggioni, Isabella ; Ferraro, Carla ; Jebarajakirthy, Charles ; Dharmesti, Maria |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 51.2019, p. 399-408
|
Subject: | On-the-go consumption | Convenience retail | Consumption behavior |
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