The virtual reality value chain
Anouk de Regt, Stuart J. Barnes, Kirk Plangger
| Year of publication: |
2020
|
|---|---|
| Authors: | Regt, Anouk de ; Barnes, Stuart J. ; Planger, Kirk |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 63.2020, 6, p. 737-748
|
| Subject: | Virtual reality ecosystem | VR technology | Value chain | Marketing strategy | Disruptive technology | Betriebliche Wertschöpfung | Value creation | Virtuelle Realität | Virtual reality | Technischer Fortschritt | Technological change | Lieferkette | Supply chain | Disruptive Innovation | Disruptive innovation | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2020.08.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012388323