The "visual depiction effect" in advertising : facilitating embodied mental simulation through product orientation
Year of publication: |
2012
|
---|---|
Authors: | Elder, Ryan S. ; Krishna, Aradhna |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 6, p. 988-1003
|
Subject: | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Kognition | Cognition | USA | United States |
-
The development of price knowledge among young consumers : a socialization perspective
Erickson, Lance-Michael, (2003)
-
Pharmaceutical Advertising as a Source of Consumer Self-Empowerment : Evidence from Four Countries
Koinig, Isabell, (2016)
-
Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell, (2016)
- More ...
-
A review of the cognitive and sensory cues impacting taste perceptions and consumption
Krishna, Aradhna, (2020)
-
A Review of Sensory Imagery for Consumer Psychology
Elder, Ryan S., (2021)
-
The gist of gustation : an exploration of taste, food and consumption
Krishna, Aradhna, (2010)
- More ...