The "Visual Depiction Effect" in Advertising: Facilitating Embodied Mental Simulation through Product Orientation
Year of publication: |
2012
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Authors: | Elder, Ryan S ; Krishna, Aradhna |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 38.2012, 6, p. 988-1004
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