The visual ecology of product packaging and its effects on consumer attention
Year of publication: |
2020
|
---|---|
Authors: | Orquin, Jacob L. ; Bagger, Martin P. ; Lahm, Erik Stoltenberg ; Grunert, Klaus G. ; Scholderer, Joachim |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 111.2020, p. 187-195
|
Subject: | Bottom-up control | Consumer attention | Eye movements | Top-down control | Visual ecology | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Visualisierung | Visualization |
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