The voice of the customer for product development : your illustrated guide to obtaining, prioritizing and using customer requirements and creating winning products
José Campos and Jean-Claude Balland
| Year of publication: |
2011 ; 4. ed.
|
|---|---|
| Authors: | Campos, José ; Balland, Jean-Claude |
| Publisher: |
Oshawa : Multi-Media |
| Subject: | Produktentwicklung | Marketing | Kundenbetreuung | Verbraucher | Neues Produkt |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 257 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-55489-087-3 |
| Source: |
Persistent link: https://www.econbiz.de/10009498059