The vulnerability of defensiveness : the impact of persuasion attempts and processing motivations on trust
Year of publication: |
2012
|
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Authors: | Guo, Wenxia ; Main, Kelley J. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 4, p. 959-971
|
Subject: | Verkaufsverhalten | Sales behaviour | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Zahlungsbereitschaftsanalyse | Willingness to pay |
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