The "Who" of successful commercialization of innovations : an empirical analysis of the influence of stakeholder integration on innovation performance
Viktoria Kortüm
| Year of publication: |
[2015]
|
|---|---|
| Authors: | Kortüm, Viktoria |
| Publisher: |
Wien : LIT |
| Subject: | Produktentwicklung | New product development | Markteintritt | Market entry | Innovationsakzeptanz | Innovation adoption | Stakeholder | Erfolgsfaktor | Success factor | Konsumgüterindustrie | Consumer goods industry | Deutschland | Germany | Unternehmen | Marketing | Produktinnovation |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XXI, 361 Seiten 21 cm |
|---|---|
| Series: | Innovationsmanagement und Entrepreneurship. - Berlin : Lit, ZDB-ID 2407641-7. - Vol. Band 7 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Oestrich-Winkel, European Business School, 2014 |
| ISBN: | 978-3-643-90483-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011413613