The wholesalers' role in performing marketing functions : wholesaler versus manufacturer perceptions
Bert Rosenbloom
| Year of publication: |
2012
|
|---|---|
| Authors: | Rosenbloom, Bert |
| Published in: |
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships. - London [u.a.] : Routledge, ISBN 0-415-54039-9. - 2012, p. 117-137
|
| Subject: | Großhandel | Wholesale trade | Industrie | Manufacturing industries | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009628634