THE WILLINGNESS OF A CUSTOMER TO CO-CREATE INNOVATIVE, TECHNOLOGY-BASED SERVICES: CONCEPTUALISATION AND MEASUREMENT
Year of publication: |
2013
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Authors: | HANDRICH, MATTHIAS ; HEIDENREICH, SVEN |
Published in: |
International journal of innovation management. - Singapore : World Scientific Publ, ISSN 1363-9196, ZDB-ID 13395828. - Vol. 17.2013, 4
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