The Willingness to Pay to Reduce School Bullying

We use a discrete choice experiment conducted in Sweden to elicit the willingness to pay (WTP) to reduce school bullying. The estimations indicate a mean marginal WTP of 5.95 to 8.48 Swedish kronor (€0.66 to €0.95), which implies that the aggregate WTP for each reduced statistical victim of bullying (the value of a statistical bullying-victim - VSBV) is 585,090 to 835,280 Swedish kronor (€65,446 to €93,431). The results may be used to conduct economic evaluations of antibullying programs, with an example shown in this paper, and provide policymakers with useful information on taxpayers’ preferred allocations to antibullying programs