The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Valentina Kirova
| Year of publication: |
2023
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|---|---|
| Authors: | Kirova, Valentina |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 160.2023, p. 1-13
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| Subject: | Marketing manager | Change agent | Strategic change | Dynamic managerial capabilities | Typology | Organisatorischer Wandel | Organizational change | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Dynamische Kompetenzen | Dynamic capabilities | Führungskräfte | Managers | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113817 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014299207