The Womanʹs Day case and cooperative advertising
Year of publication: |
1965
|
---|---|
Authors: | Tarpey sr., Lawrence X. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 29.1965, 3, p. 35-39
|
Subject: | Werbungspolitik | Werbung Gemeinschaftswerbung | Vereinigte Staaten |
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