The Worth of Product Placement in Successful Films: An Event Study Analysis
| Year of publication: |
2009
|
|---|---|
| Authors: | Wiles, Michael A. ; Danielova, Anna |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 73.2009, 4, p. 44-63
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