The Young Generation’s Perspective on Ecological Behavior and Education

Based on theoretical aspects related to the role of education and environmental performance, continuing with market research and ending with conclusions, this paper aims to encourage stakeholders’ concerns in the environmental field. The most valuable part of the paper is the market research among young people in Bucharest, seen as the core of future environmental concerns. It reveals that although young people are perceived as beginners in environmental issues, they are however very aware of their role, and they are ready to support the introduction of environmental subjects in school curricula as early as possible. Young people appreciate organic products, passing the ball into the producers and traders field, who are forced to consider appropriate policies for marketing, because now they know that their products are good, but too expensive. In the future, the authors intend to renew this research, towards new, evolutionary conclusions.