Theoretical approaches to the marketing of innovation in biotechnology firms : new products for new markets
Year of publication: |
2012
|
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Authors: | Bas, Tomas Gabriel |
Published in: |
E-marketing ; Vol. 3. - Hershey, PA : Business Science Reference. - 2012, p. 1069-1078
|
Subject: | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Gentechnisch erzeugtes Produkt | Genetically modified product | Produktlebenszyklus | Product life cycle |
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