Theoretical background : responsible consumption and sustainability : corporate social responsibility, social marketing, and behavioral economic approaches
Enrique Bianchi, Jose Luis Vazquez Burguete, M. Mercedes Galan-Ladero, and Ana Lanero Carrizo
| Year of publication: |
2023
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|---|---|
| Authors: | Bianchi, Enrique ; Vazquez Burguete, Jose Luis ; Galan-Ladero, M. Mercedes ; Lanero Carrizo, Ana |
| Published in: |
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics. - Cham : Springer International Publishing, ISBN 978-3-031-30742-3. - 2023, p. 1-29
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| Subject: | Corporate Social Responsibility | Corporate social responsibility | Social Marketing | Social marketing | Verhaltensökonomik | Behavioral economics | Nachhaltige Entwicklung | Sustainable development | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-30742-3_1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014320584