Theoretical and methodological foundations for personality research in the context of business-to-business relationships: the case of financial services
Katrin Kull
Year of publication: |
2005
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Authors: | Kull, Katrin |
Published in: |
Working papers in economics : (TTUWPE) ; Vol. 17.2005=133-136. - 2005, p. 39-56
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Subject: | Lieferantenmanagement | Supplier relationship management | USA | United States | Finanzdienstleistung | Financial services | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing |
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