Theoretical notes on an experiment : How to coordinate qualitative and quantitative techniques when examining a brand's image and how decisions are drawn from such a study
Francisco Castañer
| Year of publication: |
1970
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|---|---|
| Authors: | Castañer, Francisco |
| Published in: |
Esomar congress. - Amsterdam, ISSN 0071-3082, ZDB-ID 611969-4. - 1970, p. 249-270
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| Subject: | Markenartikel | Marktforschung | Milch- und Milchprodukte | Spanien |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003509757