Theorien zur Erklärung der Entstehung markenkonformen Mitarbeiterverhaltens
Year of publication: |
[2016]
|
---|---|
Authors: | Reuber, Frederik |
Institutions: | Wissenschaftlicher Verlag Berlin (publisher) |
Publisher: |
Berlin : wvb Wissenschaftlicher Verlag Berlin |
Subject: | Organizational Citizenship Behavior | Arbeitskräfte | Workforce | Arbeitsverhalten | Work behaviour | Markenimage | Brand image | Mitarbeiter | Verhalten |
Description of contents: | Table of Contents [gbv.de] |
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Löhndorf, Birgit, (2014)
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Employees' online brand advocacy behaviors as a response to justice and emotion
Aksoy, Nilsah Cavdar, (2023)
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Ethics versus outcomes : managerial responses to incentive-driven and goal-induced employee behavior
Fleischman, Gary M., (2019)
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Sterk, Hubert, (2016)
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Kilubi, Irène, (2015)
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Dierig, Sandra, (2015)
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